Abstract

Examining the capacities and capabilities of the media in strengthening religious issues is of great importance, especially in the religious society. Therefore, the main question of the current research is what are the strategies of the national media in strengthening religiosity. In this research, interview and SWOT methods were used to identify the internal and external environment of the national media and determine the most important strengths, weaknesses, opportunities and threats. The statistical population is religious experts, managers, program makers, and media specialists, and the sampling method for the qualitative part was purposeful, and data saturation was reached by conducting 16 interviews. The findings of the research indicate that having appropriate financial and infrastructural resources, health and family-centeredness, prominence of convergence in the content of media productions, the most important strengths; The lack of youth orientation and the overall view of religious issues in production programs are the most important weak points. Also, the attacks of immoral content on satellite channels, the value superiority of the content of Islamic discourse, the most important opportunities; And casting doubt on the credibility and authority of religious guardians is the most important threat facing television in strengthening religiosity.