Foresight of real estate management based on new technologies in Iran's housing industry using the scenario writing approach

Document Type : Original Article


Iran University of Science and Technology


The real estate market is one of the largest economic sectors in Iran, which has always been the focus of the government, this market is considered one of the main wheels and engines of the Iranian economy, the stagnation of this market has harmful effects on people's lives and various sectors of the economy. On the other hand, the growth and development of the real estate sector causes economic growth and the growth and development of other industries related to real estate.Since the real estate sector and everything that happens in this market has a significant impact on the state of the country, the issue of proper management of this market is very important. This research deals with the future forecasting of the presence of new technologies (block chain) in this field and how to transition from traditional management to modern management of this market in the future.In this research, based on the opinions of the elites, the effective factors in real estate management were extracted, and then, using the cross-analysis approach, the data was entered into the MicMac software, and the important and key drivers were identified. In the next step, based on the questionnaire that was entered into the scenario wizard software by the elites, the possible scenarios were expressed based on the key drivers, and in the last part, opportunities and challenges and the model proposed by the researcher were discussed.


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