The aim of the current research was to investigate the ideal image of the marketing mix in modern Islamic civilization. The method used in this research was to review the literature and also use the qualitative method of document analysis. The findings have shown that the elements of the marketing mix, which are called P4 and include 1) price, 2) product, 3) product promotion (promotion) and 4) distribution channels, in Islam's view are largely similar to the view based on conventional marketing. The capitalist system is different and has its own definition. The results of the research show that the marketing mix in modern Islamic civilization includes Islamic product, Islamic price, Islamic promotion and Islamic distribution, each of which has coordinates and characteristics based on Islamic standards and teachings.

The aim of the current research was to investigate the ideal image of the marketing mix in modern Islamic civilization. The method used in this research was to review the literature and also use the qualitative method of document analysis. The findings have shown that the elements of the marketing mix, which are called P4 and include 1) price, 2) product, 3) product promotion (promotion) and 4) distribution channels, in Islam's view are largely similar to the view based on conventional marketing. The capitalist system is different and has its own definition. The results of the research show that the marketing mix in modern Islamic civilization includes Islamic product, Islamic price, Islamic promotion and Islamic distribution, each of which has coordinates and characteristics based on Islamic standards and teachings.